Wednesday, February 6, 2013

Twitter confirms acquisition of TV analytics firm Bluefin Labs for $70 Million

A blog posting on Twitter today confirmed that Twitter has acquired a company network television analyst and data providers information to advertisers, advertising agencies and TV networks. Company called Bluefin Labs is based in the city of New York and is estimated to have generated revenues of approximately $ 20 million in 4 years. Is the purpose of the acquisition was reported to have spent over $ 70 million figure?

According to Business Insider step reaching social TV Twitter is actually quite reasonable, since there is a direct relationship (direct) between a TV show and an audience share Tweet about the event. For example, during the Super Bowl some time ago, the exciting atmosphere of the game is also spread through Twitter. '' This is the social event ever aired'' says Business Insider. By acquiring a company that has knowledge about information analysis, it is believed will help Twitter become a more complete media company.

via Business Insider
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