This week HTC has revealed financial results for Q4 of 2012, also reveal their strategies to investors. HTC plans to launch in 2013 with China entered the mobile market through mobile phones at affordable prices. Stretegi is said to have a very high growth potential considering the vast majority of consumers in China are like phones underclass.
CFO of HTC, Chia-Lin Chang, said that China has a huge potential that HTC will focus in 2013 is to lower class markets such. HTC mobile phones are aimed at filling the middle class priced 1.999yuan or $ 320, Chang added that HTC plans to sell the phone at a cheaper price in order to attract the target market.